ALTM Practices

Management Areas:
     Organizational and business strategy assessment
     Customer Relationship Management
     Key account management
Marketing Areas:
     Strategic and Tactical Marketing Planning and Execution
     Pricing Strategies
     CRM/Loyalty Programs
     Promotional Programs
     Distribution Channel Strategies
     Communications Strategy
     Partnership Marketing
     Affluent Traveler Lifestyles
     Creation and distribution of press releases
     Feedback on competitive activities and marketing intelligence
Sales Areas:
     Proactively source and identify new sales & revenue opportunities
     Sales Effectiveness
     Development of specific sales toolkit
     Product training and Sales trips
     Familiarization and inspection trips for key member of travel trade
     Participation in trade and consumer events, exhibits and conferences
     Implement targeted sales incentives
     Monthly sales and activity reports